Marketing Blog for Australian Food Products- myassignmenthelp

Question: Discuss about theMarketing Blog for Australian Food Products. Answer: Founded in 1999, Dick Smith Foods is widely known in Australia for producing Australia owned and Australia produced food products that are at once healthy and tasty to appeal to the taste buds (Dick Smith Foods, 2017). The company, in order to reach out to a wider mass, and to compete with the brands of international repute, is all set to introduce its first app the Dick Smith Food App in market. The app aims to make the experience of buying food products amore convenient one. Buyers can order, check prices, compare prices and make payment online through the new app. Digital promotion of the app will be the most effective one, as a major section of the target audience uses mobiles, and check social networking sites at least 3 times a day. Benefits of the app will include increased traffic and greater brand recognition. Some of the Steps to Promote the App on a Digital Platform are Mentioned below: Use Facebook: With 1 billion active users all over the world, and people checking Face Book in every 3 hours, the app will be promoted using Facebook. The most relevant target audience would comprise of the Australians who are food lovers and voracious eaters, and Facebook Demographics will help in identifying them. Anybody who likes JB Hi-Fi and Harvey Norman on Facebook pages can be targeted and the app can be promoted. This will increase traffic while reducing advertisement expenditure. Create a Video on YouTube: Often the customers want to make their own buying decisions, instead of being told what to buy. This is exactly the reason why making funny, thought-provoking videos of the yummy food products being served on plate, bringing smile to the customers and local sellers alike, can be effective. The video content should be good, so that people can identify with them, and instantly share them on other networking sites. Take Help of App Review Websites: Launching an app is not enough. Once it is launched, it is important to promote the app as well. Help is to be sought from the app reviewing sites like 148 Apps, and AppAdvice, which can create a lot of buzz about an app in lieu of a considerable amount of money (Rawlins Hughes, 2016). Get in Touch with Bloggers: Bloggers can be of great use in launching the app, as they can create content for the relevant target audience. However, relevant bloggers writing in respective fields should only be contacted. For example, those bloggers who write on food, lifestyle and cookery, can be asked to write blogs promoting the app and link it with their website. Probable Marketing Challenges to Take Care of: While launching an app in the market, choosing the wrong blogger, or remaining unaware of the customer trends of installing an app can be challenging. Insufficient market research can be a great risk as it would imply expenses without any return. Funding can be another potential challenge. Not to forget, the act of launching and promoting an app in the market may cost up to $2,000 to $2,00,000, and for a less financially stable company like Dick Smith Food, expenses can be a huge challenge (Khalid et al., 2015). In case the app developer is not very experienced and the budget is restrained, the app can get lost in the market. Reference List: Dick Smith Foods | Magnificent Australian Food Products. (2017).Dick Smith Foods. Retrieved 3 November 2017, from https://dicksmithfoods.com.au/ Khalid, H., Shihab, E., Nagappan, M., Hassan, A. E. (2015). What do mobile app users complain about?.IEEE Software,32(3), 70-77. Porter, A. K., Schwartz, M. (2017). Ride report: mobile app user guide.Br J Sports Med, bjsports-2017. Rawlins, M. L., Hughes, E. A. (2016). Apps4Counseling: Whats in your Digital Toolbox?.Counseling Today.