Company Analysis of NIKE 2014 - 3326 Words

NIKE COMPANY ANALYSIS Word count: 2856 Table of Contents INTRODUCTION/ COMPANY BACKGROUND This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company. NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world†¦show more content†¦This implies that the revenue of NIKE can increased, or there could be reduction in the cost of manufacturing due to better technology. To maintain competitive advantage the company need to constantly understand the technological factors that affect them. Environmental Business operations of firms such as NIKE can have huge impact on the environment. Factors such as climate change, waste management, water management, and use of hazardous chemicals are all environmental impact areas the company has identified. NIKE highlights its commitment to reducing the impact of the company’s operations through understanding how related these factors are, and how a coordinated approach in the design of its product and processes can mitigate the impact on the environment, and on their business. Legal The judicial system, consumer rights, trade treaties, and ethical codes are all legal factors that affect NIKE. Constant understanding of laws and regulations is imperative to avoid serious legal implication for the company. Gotham (2013) highlights that one serious legal related issue NIKE needs to constantly deal with is the issue of counterfeit product. Ensuring that fake NIKE products are not wide spread is necessary to keep the NIKE reputation, and avoid lawsuits that can increase the legal cost of the company. Furthermore, keeping ethical standards is very vital in protecting the NIKEShow MoreRelatedEnvironmental Scan Paper1535 Words   |  7 PagesNovember 17, 2014 Environmental Scan The concept of environmental scanning is important because of the short term and long term success of a company. This tool helps companies scan, monitor, evaluate, and forecast the internal and external parts of the company. In order to obtain an accurate assessment of the internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the company could want toRead MoreNike : The World s Most Successful Sportswear Industry1247 Words   |  5 PagesMiu Kataoka, Spencer Kim Cody Miyasato Principle of Finance – BUS 305 NIKE, Inc. 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